![]() ![]() There’s definitely a lot of rough edges to what Musk has been doing so far at Twitter. By doing this deal and having the media attention on Twitter, all we’re really doing is exposing a lot of that weakness to the public that we just hadn’t noticed or thought about before. They’ve struggled with profitability for many years, and they’ve been quite slow at innovating on new features and growth opportunities. Prior to the acquisition, Twitter as a company was much weaker than most people realize. While it isn’t quite building electric cars or going to Mars, the situation that Musk is stepping into at Twitter is challenging and might call for a leader who is willing to take some risks here rather than remain conservative as Twitter has been for a while. What he’s doing here is consistent with how he operates SpaceX and Tesla and his other businesses. WU: We shouldn’t be surprised by the management style that Musk is taking to Twitter. Some in tech suggest there’s more of a “move fast, break things” strategy to it than perhaps meets the eye. GAZETTE: Many of Elon Musk’s moves at Twitter have been widely criticized as being erratic and even foolhardy. ![]() Interview has been edited for clarity and length. Wu spoke to the Gazette about his take on Musk’s recent moves. But is there a method to Musk’s madness?Īndy Wu is an assistant professor of business administration at Harvard Business School who studies technology entrepreneurs and the strategies they use to gain a competitive edge. Musk’s stated desire to make Twitter a haven for any speech “within the bounds of the law” has led to a sharp uptick in posts advocating white nationalism, anti-Semitism, homophobia, and right-wing threats of political violence, prompting many users to reconsider whether they will continue using the platform.Ĭritics say all these radical moves are akin to lighting Twitter investors’ money on fire. But others, like the walkout of more than 1,000 additional key infrastructure staff, as well as advertisers, were not. Some changes, like Musk’s firing of 50 percent of the firm’s 7,000 employees, were deliberate. Since Elon Musk, the world’s richest man, purchased Twitter for $44 billion last month, the company has undergone a series of abrupt shifts. ![]()
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